Ott market size chart. 4% from 2020 to 2027. 61 billion in 2019, and is projected to reach $1,039. 56% during the forecast period (2024-2029). india ott content market size, 2018-2025 ($ million) 14. Over The Top (Ott) Market size is estimated to grow by USD 630. 5%. 1%. Some top The world’s biggest market and the nexus of the global streaming revolution will see total OTT video revenue increase at a healthy 7. Over the Top Market size is poised to grow with a lucrative CAGR from 2024 to 2032, driven by the increasing adoption of smart connected devices across the globe. 12 billion from 2022 to 2027 at a CAGR of 24. 7% of India's OTT universe. 6 billion by 2031, growing at a CAGR of 26. 5bn in 2028, ahead of the world average at a 7. in Accountancy from San Diego State University. 03 billion by 2027. 62 Bn in 2020 to INR 93. Report Attribute. CAGR of 21. 5 billion, and it's projected to reach approximately $434. 1 billion South Korean won in revenue in 2020. 5G and broadband infrastructure, if improved further in the country, will open an even bigger market for OTT players. 11 Bn by FY 2027, expanding at a CAGR of ~15. 45 trillion in 2023 to an impressive USD 1. 5 billion U. 1% during 2024-2032. 84 billion. 77 billion in 2020, with a significant growth of 13. S. U. The world’s most populous nation represents 48 percent of the APAC online video revenue pie. 11, 2023 (GLOBE NEWSWIRE) -- The Over-the-Top (OTT) market report offers a Jul 11, 2024 · In 2nd half of 2023, Netflix had a market share of 20 percent among U. 1 Billion by 2032, exhibiting a growth rate (CAGR) of 21. italy ott content market size, 2018-2025 ($ million) 11. The size of the four segments can be seen in the chart below. 72 billion in 2023 and grow at a CAGR of 15% to reach USD 439. 7% during the forecast period. 1. Revenue forecast in 2030. The market is projected to grow from $44. Jun 19, 2024 · In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U. 46 percent). (Global Logic) Revenue in the OTT Video market is projected to reach US$316. 12 billion within this period. 5 billion by the end of 2027. 5 billion in 2022 and is projected to reach $434. 49 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15. Over-the-Top/OTT Market size was valued at USD 150. statista Aug 1, 2022 · In our latest Report: Booming OTT Market & New Players Seeking a Slice of the Pie we analyzed the OTT industry in India, which allows us to quantify macro and micro trends based on consumer behaviours. paid usage. dollars, with the United States accounting for the largest share of revenue worldwide. 3% from 2023 to 2030. 32 billion in 2023 to USD 1241. https://www. The global over the top (OTT) market attained a value of USD 124. 71 billion. the OTT ecosystem, we have seen the industry become increasingly global. OTT Video Advertising to hit a market volume of $176. Jun 20, 2023 · Exhibit 18: Historic Market Size – Data Table on Global over the top (OTT) market 2017 - 2021 ($ billion) 4. 61 billion in 2019 to a projected $1,039. USD 416. Feb 5, 2024 · Amidst technological innovations and market dynamics, businesses have a unique opportunity to chart a trajectory o. 5 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 24. The region’s market size is anticipated to be US$49. Over The Top (OTT) Market in terms of revenue was estimated to be worth $202. Aug 22, 2024 · The global number of users in the 'OTT Video' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total 997. The report covers the Over The Top Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. 60% (2024-2029) resulting in a market volume of US$6. High OTT service usage in Canada at 89. 67 Billion by 2028, at a CAGR of 15 The global over the top (OTT) market size was valued at US$ 200 billion in 2022 and it is expected to hit around US$ 2057. The United States is one of the largest OTT markets in the world. Growing preference for cloud streaming services will be a key driver fueling the over the top (ott) growth during the forecast period. March 22, 2024. 45 million units by 2030. Jan 1, 2023 · Get the sample copy of OTT Video Market Report 2024 (Global Edition) which includes data such as Market Size, Share, Growth, CAGR, Forecast, Revenue, list of OTT Video Companies (Akamai Technologies, Apple, Google, Netflix, Tencent Holdings, Activevideo), Market Segmented by Type (OTT Video), by Application (Commercial) Over the Top Market Size. However, the app's popularity declined upon imposing new restrictions The OTT Video market worldwide is projected to grow by 5. dollars by the end of the financial year 2030. Over The Top Market | Global Industry Report, Size, Share, Growth, Price Analysis, Trends, Outlook and Forecast 2024-2032 Nov 28, 2022 · Global Over-the-Top/OTT Market Size, Share, Growth Analysis, By Device Type, By Content Type, By Revenue Model, By User Type, By End-User, By OTT Services, By Type, By Platform, By Component, By Deployment Type - Industry Forecast 2022-2028 - Global Over-The-Top/OTT Market was valued at USD 45. Skip to main content Modeling approach / market size: Sep 10, 2024 · Finally, on a global scale, the OTT market is poised for explosive growth in the coming years. 8%. 30% from 2023 to 2032. 1 Billion in 2021, and it is expected to reach a value of USD 123. To estimate the segment size for each country individually, we Apr 19, 2023 · "Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025, by business model (in billion Japanese yen). 30% (2024-2029) resulting in a market volume of US$429. The OTT Video market worldwide is projected to grow by 7. Chart on Market share by geography 2021-2027 (%) Data Table on Market share by geography 2021-2027(%) North America. The market is projected to grow from USD 674. 40bn by 2024. 00 billion in 2028 at a CAGR of 17. 61 billion in 2024, and is expected to reach USD 102. 2 billion in revenue in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,400. 68% during the FY 2023 May 15, 2024 · Music streaming giant, Spotify, charts India as one of its leading markets given the potential for an increase in subscribers. The size of the OTT Universe in India in 2023, and its market & demographic breakup Universe Sizing Segmentation of the OTT universe in India based into five types, based on nature of usage (paid vs. In 2019 only, 11+ local and international players have marked their Aug 1, 2023 · The Indian video OTT market size is expected to more than double in the next four years and reach 12. 2 billion by the end of the year, according to the MPA Over the Top (OTT) Market Size: The global over the top (OTT) market size reached US$ 461. 5 billion by 2027, growing at a Compound Annual Growth Rate (CAGR) of 16. 88 billion by 2032, exhibiting a CAGR of 18. The value of the global OTT market is set to skyrocket from $121. India Smart TV & OTT Market Analysis The India Smart TV and OTT Market size is estimated at USD 18. of Subscriptions, OTT Video Sector (In million) In April 2020, Indian OTT platforms witnessed a surge in the number of viewership as follows: Apr 21, 2023 · Audio OTT market insights: The audio OTT market in India was valued at INR 57. Statista. OTT video will continue to get its boost from regional play. There is huge long-term potential for the OTT and connected TV (CTV) market in India, courtesy the size and diversity of the country’s population. 67 Bn by 2025, at a CAGR of 33. accounts for about 46% of that global market size. 7% CAGR over the forecast period, from US$69. 94 billion in 2024, and is expected to reach USD 43. The global anime market size was estimated at USD 31. By this point, the US will account for nearly half of global OTT revenue. Prime Video was the most popular SVOD service. companies looking to enter or expand their presence in OTT video should be prepared to think and act Market Overview: The India over the top (OTT) market size reached US$ 3. Apr 2, 2023 · Get the sample copy of OTT Market Report 2024 (Global Edition) which includes data such as Market Size, Share, Growth, CAGR, Forecast, Revenue, list of OTT Companies (AMAZON WEB SERVICES INC, APPLE INC, FACEBOOK INC, GOOGLE LLC, HULU LLC, MICROSOFT CORPORATION, NETFLIX INC, RAKUTEN INC, TELSTRA CORPORATION LIMITED, Panasonic, Others), Market Segmented by Component (Solution, Services), by End Dec 16, 2023 · Here, we have provided detailed insights on the projected growth of the OTT market worldwide. Mr. May 23, 2024 · U. 86 billion (US$3. 03 billion by 2027, growing at a CAGR of 29. china ott content market size, 2018-2025 ($ million) 15 Aug 26, 2024 · The global video streaming market size was valued at USD 555. 80% during the forecast period (2023 - 2032). 8 Trillion in 2021 and is likely to exhibit a Y-o-Y increase of 16% to be valued at US$ 2. The growth of the OTT video market in India can be attributed to the increasing penetration of smartphones and high-speed broadband services, coupled with the evolving content preferences of viewers. 19% over this period. Chart on Market share by country 2021-2027 (%) Data Table on Market share by country 2021-2027(%) USA. e. 23 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 9. 8% from 2024 onwards until the end of this decade. March 25, 2022. 8% from 2024 to 2030. 56 trillion by 2028, growing at an annual rate of 28. The demand for OTT devices is expected to reach 482. dollars Nov 8, 2022 · However, India’s OTT market size still lags that of China – APAC’s largest market which will generate $11. 42% in the forecast period (2024-2031). Exhibit: Chart on Market share 2021-2027 (%) Exhibit: Market size and forecast 2021-2027 ($ million) Canada Jun 25, 2024 · The over-the-top (OTT) video service market in South Korea has grown rapidly during the last five years, generating approximately 780. 48 Bn in FY 2022 and is expected to reach INR 119. 2 Content Type Segment Analysis 2017 - 2021 Exhibit 19: Historic Market Size Aug 23, 2024 · OTT video services market size South Korea 2012-2021; OTT video service usage rate in South Korea 2017-2022 by number of monthly active users (in millions) . roe ott content market size, 2018-2025 ($ million) 13. The report also forecasts the Over The Top Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. 9% in 2020 compared to the average year-on-year growth from 2017-2019. The proliferation of smartphones, smart TVs, and other connected devices is expanding the reach and accessibility of over the top (OTT) content. 5% from 2024 to 2030 Oct 20, 2021 · Indian OTT market expects to reach Rs 237. Adkins earned a B. 1 Mn (as of November 2019). Sep 6, 2024 · The Indian over-the-top (OTT) video market is expected to grow from INR 22. 49 billion by 2032. 5) The OTT Market Is Expected To Reach $0. USD 129. 0 Billion by 2032, exhibiting a growth rate (CAGR) of 24. 51 billion in 2019 and is poised to grow from USD 190. To learn how Comscore can help you make business decisions with confidence, contact us. To estimate the market size for each country individually, we use The global OTT market size was valued at $121. 2. 55 trillion. 85%, Chart on UK - Market size and forecast 2022-2027 ($ billion) Exhibit 102 Oct 15, 2019 · Prior to his employment at S&P Global Market Intelligence, Mr. The set-top box market size crossed USD 20. In 2022, the global OTT market size was around $202. Growth rate. Further, the market is expected to grow at a CAGR of 28. 22 billion) by FY25- IBEF; Quotes on OTT platforms growth in India. Oct 31, 2022 · The OTT market is set to become a ₹12,000-crore industry by 2023 at a compound annual growth of 36% (from ₹2,590 crore in 2018). In 2024, the OTT content market size is valued at US$ 2. Shailesh Kapoor, Founder & CEO - Ormax Media, said: “India’s OTT audience universe is rapidly growing, and an accurate estimation of market size is a crucial strategic component in a growing category. 45 Trillion by 2024 . The global OTT video market — $238 billion in 2021 — is expected to top $476 billion by 2027. 67 Billion in 2023 to an Expected $5. 25 billion in 2024 to USD 2,660. 20m in 2029. Jan 10, 2024 · Looking at the market size, the Global OTT Market is expected to surge from USD 0. Over-the-top service refers to movies and TV shows that are delivered directly to digital users without the requirement of cable or OTT Market Overview. 26 billion. The global over the top devices and services marketsize was valued at USD 190. spain ott content market size, 2018-2025 ($ million) 12. 28 billion by 2029, growing at a CAGR of 12. germany ott content market size, 2018-2025 ($ million) 10. 43% (2024-2029) resulting in a market volume of US$5. Mar 22, 2020 · There are currently 35+ video OTT players in India, catering to a subscriber-based userbase of 53. Looking forward, IMARC Group expects the market to reach US$ 22. Details. See full list on fortunebusinessinsights. 3bn in 2023 to US$100. 89 billion in 2023. Today, the U. Mar 27, 2024 · The global OTT video market size is expected to top $476 billion by 2027. OTT Market Size was valued at USD 45. 60 billion in 2023. 7% in 2021-2028. A. Reasons Behind Strong Growth of OTT Platforms The rapid adoption and evolution of internet infrastructure have contributed to the enormous popularity of OTT in India. 2 Content Type Segment Analysis 2017 - 2021 Exhibit 19: Historic Market Size Anime Market Size & Trends . streaming services. OTT Statistics 2024 – User Jan 30, 2024 · The OTT services’ global market size was $38. 7 Billion in 2023. 19% between the forecast period of 2023 to 2028. Sep 23, 2020 · This chart shows the market share of streaming (OTT) platforms in India in Q2 2020. " Chart. The global market for OTT segmented by type, Streaming Device, Services, Vertical and Region. 8 Million universe into four segments, defined in the chart below, based on free vs. com The US OTT Market size is estimated at USD 56. Market size value in 2024. This will entail a staggering CAGR of 26. 05 billion in 2023 and is projected to observe around 3. No. Over The Top (OTT) Services Market Outlook (2022 to 2032) [300 Pages Report] The global over the top (OTT) services market garnered US$ 1. While Jun 2, 2022 · Over The Top (OTT) market report focuses on the Over The Top (OTT) market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and Dec 5, 2022 · The Over-the-top (OTT) market size is estimated to grow by USD 439. 04bn in 2029. Statista Apr 19, 2023 · The size of the over-the-top (OTT) video streaming market in Japan was estimated at 715. 25 Billion by 2027; OTT ad spend expected to rise by 13% in 2023. According to the estimates, the market is projected to clock a 17. 1 Trillion in 2022. 1%, New Zealand at 85. 4% CAGR. 93% during 2024-2032. March 24, 2022. Global OTT Market Size And Forecast 𝙐𝙎𝘼, (𝙉𝙚𝙬 Jun 1, 2023 · Exhibit 18: Historic Market Size – Data Table on Global over the top (OTT) market 2017 - 2021 ($ billion) 4. 2 Million people, i. Accessed September 10, 2024. Traffic by Geography, OTT Video Sector. The global OTT content market size is anticipated to be worth US$ 13. Indonesia OTT Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032 Published Date: August, 2024 Base Year: 2023 9. 40bn in 2029. 3%, and the UK at 85. SVOD audiences, who have access to paid content, comprise of 130. . India’s OTT Rise from $3. Dec 11, 2023 · The market size is forecasted to increase significantly, by USD 439. in English Literature from James Madison University and an M. Adkins worked in public accounting with roles as Staff Accountant with Hamilton Tharp, LLP and an Advisory Associate with KPMG. Market Size by Region. 3% CAGR from 2024 to 2032, driven by the increasing inclination of consumers towards OTT platforms such as Netflix com Amazon prime. The growing demand in sales and popularity of Japanese anime content is expected to fuel the market growth in the coming years. 5 billion from 2024 to 2028 at a CAGR of 28% with the video having largest market share. 54 billion in 2021 to $139. 3% CAGR until 2034. 8 billion in 2022. The OTT Video market in Malaysia is projected to grow by 6. 9 million users (+25. Oct 15, 2020 · Going by the current trends, a diversified content portfolio and various pricing plans would help OTT players gain more paid subscribers. 39 billion by 2034. OTT market projected to grow to $91 billion by 2028. free) Usage Segments A deep-dive into the SVOD segment from a subscription monetization perspective, to understand its profile Dec 15, 2022 · The report divides the 423. The OTT Video market worldwide is projected to grow by 6. 1 billion Japanese yen in 2021, which was an increase of about 23 percent compared to the previous year. 20% during the forecast period (2024-2029). The OTT market is projected to grow from USD 53. Hence, by the end of 2028, the OTT market will be valued at 1. 03 billion in 2023 to USD 171. 0 Billion in 2023. 47 billion by 2032, registering at a CAGR of 26. (in billion U. OTT video services market size South Korea 2012-2021; OTT video service usage rate in South Korea 2017-2022; Chart. 70 billion by 2029, growing at a CAGR of 18. 73% (2024-2029) resulting in a market volume of US$546. , 30. 81bn in 2029. That’s compared to $238 billion in 2021. 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